Simply Sing is an application that takes the users on a journey where they learn to sing with fun songs, receive feedback, and improve their skills. In this case study I’ve worked on giving users feedback after singing.
After users finish singing a song, a summary screen appears, with an option to review their singing.We suspected that the feedback feature was not as impactful and valuable as we would like it to be, and as users expect. It causes the app's perception to be more like a karaoke app than a learning tool.
With better singing feedback feature, users will practice the same song again, and get more value from app.
On my research, I focused on understanding these questions:
For understanding current usage - How many of the users:
• Have ever pressed review button?
• Have pressed review button more than once?
• Does entering ‘review’ screen’ influences ‘Day 2 retention’ (our main KPI)?
• Time users spent on review page, and on 'song complete screen'.
For talking to users:
• Recurring users of the 'review' feature.
• Users who didn't click the review or clicked and left immediately.
During the session, we provided participants with live feedback and suggestions for improving their singing. Based on this, I mapped out the feedback we can offer users and the technical requirements needed to support it.
1. Actionably feedback: Users appreciated feedback that was direct and actionable, enabling them to easily understand and apply improvements to their performance.
2. Unified Interface: Users found value in accessing all needed information on a single screen, enhancing usability and minimizing distractions.
3. Overwhelming tips: Seeing all tips at once was confusing and overwhelmed users. A more stepped approach is recommended
4. Minimal Screen Changes Constraint: Due to the screen's complexity, it's essential to implement as few changes as possible (Dev request)
‘Feedback & tips’ card (instead of the review button):
• Mistakes can be viewed briefly by users, and this encourages them to explore the full feedback page
• Users can still choose to move on to another song if they don't interested in feedback
The user hears themselves sing
• Highlighting the user’s main mistakes.
• Hearing the problematic parts
The user reviews the feedback they received
• Actionable feedback for each mistake.
• Practicing again the parts with mistakes.
• Practicing several times on the problematic part.
• Slowing down the speed
• View the my personalised tip
User perception is everything
Even though technological limitations prevented giving perfect feedback, I designed the experience to ensure users felt the feedback was personal and meaningful. User perception played a crucial role in this process, illustrating the importance of user belief in the value of our product.
Refining Through User Testing
User testing provided valuable feedback, particularly given the physical interaction users have with Simply Sing. By observing real use cases directly, we improved usability and user satisfaction iteratively.
Layered Information Design
I learned to cater to diverse user needs by layering information - critical details first, with options for deeper exploration. It enables a flexible user experience - quick overview for some users while offering more depth for others.