The job market is unfitted to today’s dynamic and changing world. The Z generation employees demand flexibility, extensive choices and freedom in the employment realm. Deeb is looking to answer those demands and enable employees to work whenever, and wherever, they want.
Turning a long physical experience into a quick digital one. Although people search for jobs online, they have to show up for interviews, phone calls and more. The thing we had to figure out was how to teach employers to trust candidates they haven’t seen before, and how to communicate to employees that it is so easy to find a job.
A Mobile app for job seekers (referred to as Deebers) and a web app for the employers, providing a full cycle - from uploading a new job, searching for a match, sending a request, and approving it!
One of the first things we tried to understand about our target audience (16-24) was ‘what is most important when looking for work?’ According to interviews, we saw that flexibility, and a good atmosphere at work are the two top issues. This realization affected the way we designed the entire product.
We examined ways that young people look for work. We’ve noticed that in addition to using specific products for job searching (which are our direct competitors), there is a lot of use of social networks such as Facebook. We tried to understand what works there so well.
4 main conclusions emerged from our research
Concept 1 - "Tinder"
Focusing on the most relevant options. Less job choices but more focusing on choosing something.
Concept 2 - "Map & list"
I created an accurate, personalized search, by using specific filters and switching from map view to list view (allowing the user to choose the more convenient way).
The user flow refers to a full cycle from the moment a job is posted by the employer, the employee's job request, and after a job is done - the employee's rating by the employer. The color distribution helped us understand what parts the user sees in the UI, what is sent via email, and what happens in the backend.
It is important to explain to users about the new experience they are going to experience, and emphasize that in the end they are going to find work.
A marketplace of jobs that the user can choose from
Once the user has found a job he likes, he must apply, and within 24 hours receive an answer, if it is positive - all he has left is to go to work!
How can the employees be trusted?
The employee's profile contains a large image, badges based on experience, and rankings. The more you complete the profile, the more inviting it will be and the chances of being hired will increase.
The main screen of the system consists of a timeline with all the jobs that the employer has uploaded. The status of each position is shown by how many employees were hired.
Convenient system for viewing applications, option for viewing the employee's profile, and approval of job candidates.
For creating community of workers that can be trusted
This feature is very important for the app. Trust in employees is the heart of the product, and can be easily achieved by the wisdom of the masses.
Educating users
When educating our users about an experience that is new to them, it is important to constantly check and make sure the new experience is understood and accepted.
Communication with dev
Constant communication with the development team is key. With every new feature I design, understanding the developmental significance and whether it meets the schedules and budget are crucial.
My job definition can be fluid
In this project, I pushed the limits of the definition of my position, and it was worth it. I was not only in charge of the UX/UI processes but was also in charge of brand characterization, copywriting, and illustrating.